Carly Simon launches lifestyle brand “ANTICIPATION by Carly Simon”

Yes, there might some day soon be a Carly Simon perfume.

Carly Simon and her company C’est Music have signed with All-American Licensing & Management Group (AALMG) and Innovative Media Productions (IMP) to create ANTICIPATION by Carly Simon, a new lifestyle brand based on Carly Simon’s musical career and estate on Martha’s Vineyard. AALMG announced the partnership on their website’s blog last week.

The signature series will include exotic teas and other beverages, apparel, fragrances, jewelry and a collection of home décor, furniture and accessories. Sure, new original music would be better, but considering the fashion nods of appreciation Carly has received over the years (Stylist.com just did a retrospective on the evolution of her style), this makes a great deal of sense.

In the press release, Carly said the following:

In addition to my music, one of my greatest passions has been to create a magical home and life on Martha’s Vineyard. After decades of masterfully crafting and playfully tinkering with home decor and lifestyle choices, I’m truly excited to finally share part of my master painting. Creating this new brand is like bottling the magical moments in my life on the Vineyard and translating that into beautiful new product lines that I hope will provide the lives of others with inspiration and a sense of wonder. To define the “Anticipation” brand, I’ve relived the wonderful, crazy journey I have taken in designing my own home, literally from the inside out. I want my new brand, above all, to inspire a sense of true “Anticipation” in others about the grand adventure life truly is, and inspire others to create their own personal heaven in their homes and textures of their lives.

Click through for the full press release:

All-American Licensing & Management Group (AALMG), in concert with Innovative Media Productions (IMP), announce the signing of Music Icon, Carly Simon for licensing and endorsements

Grammy, Golden Globe and Academy Award-winning singer and songwriter Carly Simon to launch “ANTICIPATION by Carly Simon,” a new lifestyle brand inspired by Carly’s Musical Career and her Martha’s Vineyard estate

Los Angeles, CA – AALMG has announced that it has reached an agreement with Carly Simon’s company, C’est Music, to assist in developing a lifestyle-licensing and endorsement program for Carly Simon. Together with agency Innovative Media Productions (IMP), the group will be responsible for launching the brand “ANTICIPATION by Carly Simon,” a signature series of products, including exotic teas/beverages, apparel, fragrances, jewelry and a collection of home décor, furniture and accessories inspired by Carly Simon’s musical career and her estate in Martha’s Vineyard.

Michael Gottsegen, partner at AALMG, stated, “We grew up with Carly’s music, and are thrilled to be working with her to translate her iconic musical career and amazing lifestyle to a collection of products that are uniquely personal to her, and that will be treasured items for consumers.”

Carly Simon added, “In addition to my music, one of my greatest passions has been to create a magical home and life on Martha’s Vineyard. After decades of masterfully crafting and playfully tinkering with home decor and lifestyle choices, I’m truly excited to finally share part of my master painting. Creating this new brand is like bottling the magical moments in my life on the Vineyard and translating that into beautiful new product lines that I hope will provide the lives of others with inspiration and a sense of wonder. To define the “Anticipation” brand, I’ve relived the wonderful, crazy journey I have taken in designing my own home, literally from the inside out. I want my new brand, above all, to inspire a sense of true “Anticipation” in others about the grand adventure life truly is, and inspire others to create their own personal heaven in their homes and textures of their lives.”

“Every time I walk onto Carly’s property and into her house I feel as though I’ve been whisked away into a fairy tale”, stated her business manager, Larry Ciancia. “It’s one of those feelings that you get when someone puts so much love and time into their passions. We are excited to have teamed up with AALMG and IMP to bring Carly’s lifestyle decorously and tastefully into homes everywhere.” Ciancia added.

IMP Co-Founder Parvene Michaels added that, “We believe music icon Carly Simon is one of a very few artists of our time whose brand truly translates into a lifestyle that reflects a return to the core values of natural living, health, creativity, spontaneity and freedom. Her songs are anthems to a generation which strives to live their lives to the beat of their own drum. Carly’s music speaks to millions of fans. We believe her new line of products will also speak to them as consumers.”

The AALMG & IMP executives bring over 70 years experience to their clients, and leverage the emerging new technologies with traditional licensing practices to conceptualize, develop and bring products to market. The licensing company is committed to connecting Carly with opportunities that not only generate new revenue streams, but also continue to build brand loyalty and awareness with consumers.

About C’est Music and Carly Simon
Carly Simon won the Grammy Award for Best New Artist in 1971 for her debut album, Carly Simon which featured the breakthrough hit, “That’s the Way I’ve Always Heard it Should Be.” In 1971, she released her second album, “Anticipation,” celebrating another Top 10 hit with the album’s title track and winning the Grammy for Best New Artist. One year later, Simon experienced her biggest success with the album “No Secrets,” which included the #1 single, “You’re So Vain.” The album sold millions of copies worldwide, occupied the #1 spot on the charts for six consecutive weeks and earned Grammy nominations in six categories. Other hits include “Nobody Does It Better,” “Mockingbird,” “Coming Around Again,” and “Let the River Run,” which was featured on the soundtrack from the movie, “Working Girl,” which was awarded an Academy, Golden Globe and Grammy Award. In 2012, she was inducted into the songwriter Hall of Fame and most recently, an ASCAP awarded her the prestigious 2012 Founders Award.

About All-American Licensing & Management Group (AALMG)
All-American Licensing & Management Group (AALMG) is a full-service branding agency specializing in client management, licensing, endorsements and retail development. Headquartered in Los Angeles, AALMG has an impressive roster of clients ranging from top consumer brands to celebrities. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, AALMG provides their clients with a global network of relationships as well as a track record of success. For more information on AALMG, go to http://www.AALMG.com.

About Innovative Media Productions (IMP)
Innovative Media Productions Inc. is one of the entertainment industry’s leading business development and marketing agencies, building strategic alliances between major companies and prospective partners for co-ventures, new product lines, platforms, licensing and co-marketing initiatives. IMP is also a successful producer of international sponsored television series, live events, and cause-related marketing platforms. The co-founders, Parvene Michaels and Alan Oken, have worked with many music artists, including Michael Jackson, Bob Dylan, Sting/The Police, Janet Jackson, and others. For further information, visit http://www.innovativemediaproductions.com.

About Corey Blake

Corey Blake does things on the Internet, and sometimes even in real life.
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